masha i landtjärnIf you have ever wondered what tools you can use to monitor the wide range of social media sites, then this presentation is right up your alley. Not only does it provide a good, quick snapshot of some of the technologies available, it also shows where and when they are most useful to your efforts. And while you may not find one tool for all purposes, if you at least cover listening, measuring and engaging, then much of your social media monitoring can be linked by some simple manual processes – after all, who needs workflow when you will be responding to mentions yourself?

I particularly like the case study on Kryptonite bicycle locks and how “ten days of internet chatter” not only crippled a company’s reputation, but cost it millions in product exchanges.

Via Denise Tung.