Digital strategy for the world we live in

Why the Story IS The Most Important Thing

dayswithmyfather I am often asked what it is about storytelling that is important. After all, we have visual thinking, we have design, we have movies, great advertising … we have gadgets and cars and the fluff of life that surrounds us.

Often I find the best, and simplest way of explaining the importance of storytelling is to direct people to great stories. So I link to websites or recommend books. And today, I point here.

Take a few moments to look through the stunning Days with My Father website. Turn off your iPod. Give the story your respect. And remember the story is important because it proves there is a link between our own life and the lives of those we love. It changes the nature of the way we see the world and the way we choose to live within it. And if we are lucky, and brave, it can sometimes change our future.

Via Heather Snodgrass.

5 comments

  1. Powerful! Amazing really. This then is the beauty of telling (and listening to) stories.

  2. What a beautiful story; heart achingly beautiful and so full of love.
    You’re right. “It changes the nature of the way we see the world and the way we choose to live within it. And if we are lucky, and brave, it can sometimes change our future”. Well said.

  3. Thanks for sharing this. It really is a great reminder that we all have interesting stories to tell, even when we think we’re not particularly remarkable.
    As much as I loved the photos and text, I wished there were video and sound as well. I wanted more, and we now have the media to deliver it.

  4. I don´t agree with Dan. Nor video or sound is needed, since images are powerful enough to touch us.

  5. What an amazing story. Pefectly done – simple images and personal thoughts. Thanks so much for the post / link.