When I first started blogging I was obsessed with inbound links. I checked Technorati religiously – hoping someone, anyone, would link here. I waited for comments, emails, suggestions; and I checked Google Analytics for the smallest spike in traffic.

Now, those who don’t understand the rush that comes with receiving a comment (or writing one on someone else’s blog) may consider this slightly compulsive. But it is also fundamental human nature – we become the people we are simply due to those who show us or deny us, love. Of course, encouragement is a great motivator – and those who link to our blogs or write about us are more likely to draw our own attention. I am no different.

In addition to the dozens (or hundreds, really) of feeds that I read on a daily basis, I still regularly check the blogs that link here. I have a BackType profile which alerts me to mentions of my name or website address and I have a similar range of Google alerts established – and I try to respond either to the post that links to my writing, or at least to another article that tickles my curiosity. You see, if someone has taken the time to read my writing and think about it and then write/respond, then I feel an obligation to understand their perspective too.

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And over the last couple of years, I have been exposed to some fantastic blogs after being included in some list or other. This list of Planners, for example, has been maintained by Iqbal Mohammed for sometime – and is a great way of learning from (and linking to) some of the smartest minds in marketing/planning/advertising.

  1. russell davies
  2. Talent Imitates, Genius Steals
  3. adliterate
  4. Servant of Chaos
  5. Only Dead Fish
  6. Noah Brier
  7. Influxinsights
  8. The Hidden Persuader
  9. CrapHammer
  10. brand new
  11. Fallon Planning
  12. [ paul isakson ]
  13. nick burcher
  14. Get Shouty
  15. Herd – the hidden truth about who we are
  16. Adspace Pioneers
  17. Life Moves Pretty Fast
  18. Make Marketing History
  19. Social Hallucinations
  20. Interactive Marketing Trends

And while it is great to be included in lists such as the Marketing or Content Marketing lists on alltop.com, it feels much more important to be included in lists like Blaiq’s or Julian Cole’s compilation of Australian marketing blogs – for these require the care and attention of an individual and are not simply automated like some others. And in a world where attention is scarce, perhaps making a list is the blogging equivalent of love.