Blog CouncilSome time ago a group of Fortune 1000 companies got together to understand, discuss and evaluate the impact of social media on their businesses. The Blog Council, operated by Andy Sernovitz’s Gas Pedal, has 45 big business members – including my own employer, SAP. And although I have no input to the Blog Council, there are clearly benefits for large businesses to collaborate, share best practices and work through the opportunities and challenges that social media presents for large businesses.

In yet another indication that social media is mainstreaming, the Blog Council has announced that Bob Pearson, former VP of Communities and Conversations at Dell, is joining the Blog Council as President. Bob’s work at Dell is often discussed as a model for the kind of transformation that businesses dream of – moving from Dell Hell to Web Darling – indeed, I use this story as a case study whenever I speak about social media. As Bob explains:

Social media represents a disruptive set of technologies and techniques that will transform a company’s business practices, improve conversational capabilities with customers and empower employees to learn and share their knowledge in real time.

And while this sounds a little jargonistic, there are some serious objectives underlying this announcement. Not only does this signal a rapid maturing of social media in the enterprise space, it also goes beyond the marketing cauldron – with Bob clearly targeting cross-line of business capabilities. It will be fascinating to see how Andy Sernovitz – author of Word of Mouth Marketing and CEO of the Blog Council – will team up to accelerate the adoption of social media in the enterprise. As Andy explains:

Social media is no longer experimental. It is essential for every company. Bob's practical experience will help our members implement effective social media programs.

I look forward to seeing this happen on a global stage – but hope this announcement also provides encouragement for Australian businesses considering a move into the social media pond.