Some time back, Jeff Caswell put a call out for contributions to an Age of Conversation collaborative book. The topic? Marketing in the Social Media Era.

This new book, Connect! challenges 100 marketers from around the world, to keep their chapters to 400 words – and still challenge, provoke and inspire readers. The aim of the whole project is to raise funds for research into breast cancer.

I must admit really enjoying being just a contributor to this book and savoured the moment of emailing my contribution through to Jeff, knowing that the hard work was now just beginning. The book itself will launch on April 6.