qff I have been a member of the Qantas Frequent Flyer program for years. I joined about ten years ago when I realised there were benefits available by consolidating all my business travel with the one airline. Later I found that I could transfer the points accrued on my credit cards over to my Frequent Flyer account – and use the extra points for free travel.

And despite the occasional issue with seat bookings, it has worked very well. For me at least.

Late last year, however, I received a message from my credit card providers explaining that soon it will not be possible to transfer my points balances over to the Qantas Frequent Flyer program. Well, with American Express at least, it is possible – but with higher fees or charges.

And now that deadline is drawing near.

The “It’s Time to Choose” campaign, by M&C Saatchi, launches on Monday. Inspired by the recent political campaigns of President Obama and Prime Minister Rudd, the simple message aims to remind us all to transfer our points while we still can.

Now, let me just see where my whims might take me!

UPDATE: Gordon Whitehead is showing an optimistic streak – waiting on a windfall of frequent flyer points due to his blog coverage.