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Have you ever wondered what social media is all about? Here, I will let you into a trade secret. It is just TWO things.

  • Being social — reaching out, activating, participating and exciting people
  • Doing things — creating content, sharing ideas, holding events

Now, you might think that this sounds easy. But you see, the challenge is, in a digital landscape and in a social world that crosses borders, timezones (and sometimes even boundaries of common decency – jokes), the crafting of a compelling offer and the telling of an enlivening story requires a broad array of skills and expertise. And you will find that the bloggers and social media participants who do this well have a breadth of expertise that normally resides in a TEAM of people.

Now, Marcus Brown is one such person. I profiled Marcus in my first Mining the Gold post, but that was a retrospective. Tomorrow night (Australia time), we all have the opportunity to actually PARTICIPATE in one of Marcus’ creations. It is called the KaiserMix and it will be a heady mix of music, streaming, photography and live bar action direct from Munich. It is easy to participate, as Marcus explains:

Twitter:
I’ve set up a twitter account (robbed myself of a former Character’s Twitter account) called TheKaiserMix
which you can of course follow. I’ll only be using this twitter account
on the evening and it’ll be tweeting my blips – and through that odd @
functionality the blips of everyone following me. If you’re on the road
and want a song played just send an @TheKaiserMix to me on twitter –
and I’ll play it.

Flickr:

I’ll be taking lots of photos during the evening which will be appearing in the slide show widget you can see above over on The Kaiser Mix
blog (the charming Gentleman in the slide show above is Snoop – and
along with Joseph runs The Schwarzer Hahn). If you’re there, like in
“The Hahn” on the night and you have a flickr account you can upload
photos and if you tag them thekaisermix (just that tag) they
automatically appear in the slide show. Likewise if you’re not going to
be in Munich but you’re listening or watching (see below) you can
upload your version/experience of The Kaiser Mix.

Blip:

For those of you who are not going to make it to Munich, there is of
course blip itself. If you follow me and use the @thekaiser function
you can send me songs you want played. If I play your blip it’s goes
into the kaiser’s playlist.

Yahoo Live:

OK, as some of you know I’ve been playing around with the video
streaming stuff – and think I’ve got it nailed. You can either watch
the event, live (starts around 21:00hrs C.E.T) on The Kaiser Mix channel (where you can chat with me during the evening – and if you’ve got a video camera stream on the channel as well) or on the The Kaiser Mix.
If you’re especially excited by all of this you can actually embed the
yahoo live widget on your blog.

Hope to see you in Munich … or a screen a bit closer to home!

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