Digital strategy for the world we live in

Mr Chaos Has Entered the Building

I can remember sitting through a pitch on the oddcast technology. These spookily real looking avatars were interesting, maybe even funky, but I could not quite see how we were going to be able to use them for client promotions. And to be honest, the licensing rates were, at that time, beyond what we had in our budget.

But it seems the folks at the BBC have come up with a very neat promotion that integrates the core storyline from their spy drama, Spooks — only this time, YOU are the star. When you upload a photo of yourself, the oddcast engine transforms your image into an animated avatar who is protagonist of this digital adventure episode. You even get to make a couple of narrative choices in this choose-your-own video animation promotion.

The question remains, however … did I achieve my objectives? Did I make it out alive? Hat tip to Stephen Collins.