Here is John Grant’s excellent speech at JWT’s Planning Begins at 40 conference. He raises a fantastic point — that we either choose to generate or stagnate — and while this applies to planners, it also extends to all of us on an individual level. He argues that we can continue, in an ongoing way, to challenge ourselves, be open to the new and the different … or we can stick with what we know and what has worked for us in the past.

There is even a suggestion that someone’s generative challenge may be the agency of the future. Any takers?


John Grant: Planning’s Midlife Crisis? from JWT on Vimeo.