Growing and nuturing talented creatives is a long term project. It takes time, talent, focus … and it seems, plenty of fertilizer. But the rewards are significant — the ability to distil the "creative juice" that is needed for the demanding advertising, online, direct marketing and game development industries can provide significant competitive advantage. Watch this video to see how one region in the UK has been harvesting creative talent for generations. With thanks to Kris Hoet at ‘Cross the Breeze.