In this seven minute video of advertising guru, David Ogilvy, a case is made for a new form of advertising. It is a clear call for a fundamental change in the way that advertising functions. He talks about new, direct response advertising and the way in which it out performs, out sells and out functions "general" advertising. Efrain Mendicuti suggests, that with a few chosen word substitutions, that Ogilvy could in fact, become Marketing 2.0’s leading evangelist:

… substitute the words Direct Marketing for On-line Marketing and Direct
Response for Interactive Marketing, and tell me if you wouldn’t want to
have him as THE ambassador for Digital / on-line Marketing today.



Is another new advertising revolution already underway? Do Ogilvy’s words sound eerily presentient?