Digital strategy for the world we live in

Ning and Facebook Face-off

It seems everyone has an opinion on Facebook. We love it or we hate it. Sometimes we ignore it, and other times we dive head first into its chaotic mess. But as the meta-social graph becomes murkier, many of us are starting to consider alternatives. After all, there a Law of Social Media Connections — we can actively only manage around 150 real relationships … beyond that we are moving into the world of weak ties.

This fantastic post contrasts the differences between Facebook and Ning. Axel Brun looks at the behaviours that each "platform" promotes and extends and explains why and where value lies within (and outside of) these platforms. In a world where we often talk about the technology, it is refreshing to hear/read someone explaining the impact that the technology (and its design) has on the methods and ways that we can interact as people. After all, social networks should, surely, be social. (I know, wash my mouth out.)

There is plenty to read through and think upon in this post, but it is summed up nicely as follows:

Frankly, in my view, Facebook’s walled garden approach ultimately perverts the idea of social networking, of social interaction, of sociality itself; however popular it may be today, I fear that as its inner workings become more and more obvious, we’ll find that that Facebook is giving social networking a bad name. Ning, and other sites like it, go some way towards reclaiming the idea of social networking by providing a more sensible, sustainable, and indeed social alternative.

2 comments

  1. Ahh, now that is an interesting thought. Gavin I am not in love with Facebook either, but I do it because people I want to stay in touch with do it and because there are a lot of individuals who I want to meet on there (and it’s pretty simple to get in the “friends” network of someone you want to get to know)
    But it’s true that I don’t feel a real sense truly belonging to any special communities in FB. I didn’t even know there was an alternative until I read this post. I must check out Ning…

  2. I liked the walled in Garden analogy, but I liken FB to more of a socialistic, big brother type of feel whereas Ning is more of wideopen, do your own thing,woodstockian, here are your tools kind of socialnetwork.
    Perhaps FB is a “socialist network”?