Looking back in time 1
Originally uploaded by James Rye

I was doing a bit of digging around on social media and came across this post by Karl Long. It was from waaay back in July 2006.

One of the things that I love about blogging is that you once a post has been published, it is available as an archive of your thinking. While sometimes this can be embarrassing, it can also capture a moment in time that was a turning point in the way that you consider the world, your profession or even the way that you choose to interact.

This is particularly relevant given that my good friend, Drew McLellan is fast approaching his first blog birthday. If you look back through his archive of posts you will see, that just like Karl’s post, the content remains as fresh and as relevant now as it did some time ago. There is a lesson here …

Many bloggers write posts based on a current news story … but this can mean that you end up with a site that has no depth (perhaps a balance is in order?). Sites like Drew’s and Karl’s contain a wealth of information, analysis and practical tips that you can put into practice from a marketing, branding or even technical point of view.

When someone looks back in time at your site … what will they find?