A company blog is not like a "normal" corporate website. It is not a place for the standard collateral, links and information. It is not a repository for forms. It is a living, breathing method for capturing the ebb and flow of company-customer dialogue. It shows your company for the best (and worst) it can be …
And despite a pronounced and continuing growth in what is called the "blogosphere", the art of blogging is still a very inexact science. What makes a blog work? What creates more problems than it solves? And what is the difference between a personal and a professional blog?
Now, for all those corporate bloggers out there, there is help at hand. Mack Collier has announced that he is now available for blog consulting services. This is a great opportunity to get frank, insightful and practical information on how to improve your blog from one of the social marketing masters. Mack’s new services can be done remotely or in person. It is up to you.
Absolutely invaluable 😉