Air rifle target
Originally uploaded by guvava

There seems to be a rash of posts and articles today that draw a circle around some of the big social media questions.

Yesterday I was following a little of the Andrew Keen discussion at the Sydney Morning Herald website and today I find the full text of the Web 2.0 discussion between Keen and David Weinberger. Obviously, my view falls on the side of David Weinberger and on the side of optimism (though my reason are less to do with optimism and more to do with ability to achieve optimistic outcomes).

I particularly like the the gentle, but persistent way, that David Weinberger pushes the conversation from technology to people, from rhetoric to potential and from professionalism to amateurism … it is well worth a read.

On a similar path, there is also Dina Mehta’s excellent explanation of blogging and how the technologies or social media terminologies sometimes get in the way of positioning the strategic nature of what is ACTUALLY happening. I wish I had written this explanation:

I think there is a mismatch here in what your team understands about what blogging is – and what it actually is. Most non-bloggers seem to refer to blogging as merely writing a diary. But that’s not complete, nor does it do blogging any justice. Blogging is the act of publishing content online in a space that is yours …

Bruce Nussbaum and David Armano have been bouncing ideas around that go to the very heart of the value of social media within a brand, innovation and creative context. And while much of the discussion centres on the disconnect between agencies and their use/understanding of new media, this is not a conversation that can be had in isolation — media networks, newspapers, TV and radio are all partly contributing to innovation inertia.

What all of these articles do is place social media firmly in the frame. Is it relevant to your company, brand, media empire? Of course it is … it is where the influencers, innovators and aggregators of consumer behaviour now play. It’s not about the technology … as usual, it is about the people. Who do you think it is firing the bullets?