google anaylitcs dashboard
Originally uploaded by servantofchaos.

They say that knowledge is power, but it is never moreso than in the world of web analytics. Even in its most basic format, web analytics or even web counters can provide you with a decent level of traffic or visitation information …

Google has, for some time, been providing free access to its analytics system. This system provides enterprise level analytical data and links simply and easily with some of the other Google products such as AdWords or AdSense.

In an on-going effort to take over the world (while insisting on doing no evil), the Google folks have announced a revamp of the Analytics offering. As Meg reports, the new interface provides a host of new features including customised reporting/dashboards and enhanced trend/reporting.

From a quick look at the improvements to the integrated marketing analysis elements I was impressed. There are improvements around the "time with brand" type measurements, greater use of graphical analysis, better contextual help and more emphasis on linking campaigns to ecommerce results. I also like the way that that the world maps now have clickable heat maps showing the geographical locations of your visitors …

Now all I need to do is to design my own range of Servant of Chaos apparel and the world will be mine!