Katie is presenting at an Interactive Bootcamp this week and has asked for input … what makes great digital planning?
Now I could go on and give my view straight up, but that would be too easy. And what do I know anyway? So I thought I would see what the rest of you thought … but with a couple of provisos:
- What "traditional" elements work or do not
- Is digital just another channel to be managed, or does it constitute an ENTIRE planning genre on its own terms
- Can digital planning or digital execution stand in isolation — or do you need help from MSM
Tomorrow, when I have had some sleep, I will provide my views. Oh, and it has more than a little cross-over with The Age of Conversation.