Normally I don’t go in for long posts … I am not a fan of reading nor writing them — but every now and then a post comes along that just carries you away with it. This one by Paul McEnany is one such post. It returns to a theme that he has been exploring for some time — the changing media environment we live in and the changes it will wreak on the unsuspecting players in that landscape.

Paul writes with an insider’s view on the outside world. He pulls you into his posts with a torrent of ideas and a fusion of images. He makes you feel like you are holding your breath as you read. At the end of the post, you gulp burning air like a drowning man. In this post he ends with "breathe easy …" — just to remind you that oxygen is as important as passion.