Santa crowd surf
Originally uploaded by gdanny.

Everyone is blogging about the new credibility offered to us all by the TIME magazine "person of the year" cover story. Mack Collier counts 1300 — which is quite a sphere of influence! But Mack also has a great post analysing and questioning the outcomes of this new found profile. Now, I don’t really want to contribute to this debate as there is plenty already out there

But Tara over at HorsePigCow has an article that runs in parallel to this. She is talking about "getting in front of a parade", and while her post has a slightly different focus, this rang a bell for me in relation to TIME.

Indeed, it was the first few questions that Tara herself asked:

What does it mean to get in front of a parade? Why not just join in? Why not just watch from the sidelines, trying to understand the meaning of the march?

This is what TIME has done. They don’t seek to know or understand or really ENGAGE in social media — at this stage they do not need to. They are just providing some navigation aids for an audience who need it while having some blog love rub off on THEM at the same time. What that means is that TIME can stand out in that sea of red.

OK … I loved this photo and couldn’t resist using it!