When you open the door to user generated content, you never REALLY know where it will take you. You are bound to end up with uneven quality, strange interpretation and even outstanding, creative work.

one bank on Vimeo

At first I thought this video was funny and sent it around to a couple of friends. But about half-way through I started to feel a little squeemish. Mike Wagner talks a lot about owning the brand, and there is no doubt that these guys are sitting right there in the corner pocket. But Ariel also raises some interesting questions about culture pollution.

Does this sort of work add value to a brand, or bring brands closer to our own daily experiences? Can these efforts start a mexican wave of emotion that ripples throughout a company? This has certainly made my brain fire … and I don’t yet know what I think of it. But I HAVE had a reaction to it … I am just lost for words.

S.