Originally uploaded by marlenells.

Ideas circulate on the blogosphere with a ferocity that can surprise us all. Often our response or reaction can be immediate and visceral … while at other times we need a little longer to reflect on what we read, see or hear.

This week I watched a video that made me pause for thought. This piece of user generated content had confounded me, and I did not know where to look.

I knew that I needed to give this more consideration. And as I returned to this piece in the following days, I began to realise that there was a very deep question at the very heart of this topic — what is authenticity — and how and who is the judge?

My musings on this will be submitted to MarketingProfs … should make for an interesting discussion!