I have always been drawn toward poetry. It interested me at school, and captivated me during my university studies. You have probably even read some of my own buried here on the blog.
But the thing that continues to draw me into poetry is the ambiguity that it offers. You can use words powerfully and playfully to create many meanings, some which you may intend, and others that appear between the words (and only in the minds of some readers).
So it was an unexpected joy today to find this small piece of poetic writing that eloquently captures the challenges that marketers face every day. If only we all had such noble causes and clear results!
With thanks to Seth Godin for pointing it out.