We can’t underestimate the emotional strength of a good story. They can not only help us understand our place in the world, they can also help us realise that we are not alone in our world. Through the simple act of sharing a story we can reach out to others, and in turn, be reached by those who have an affinity with our story. A great example of this is the Livestrong "share your story" site.

On this site, the stories are raw and powerful. They are stories of saving lives (the ultimate story), of overcoming and learning. They are written with the authority of real experience and they are shared honestly.

There is much to like about the approach that the Livestrong Foundation continue to take. And there is also much to learn about the way that they are using technology to spread stories and connect real people with them.

S.