IBMausopen

How IBM and AusOpen Tennis are rethinking the “sportacular”

The spectacle is not a collection of images, but a social relation among people, mediated by … [Read More...]

Barriers_to__digitaltransformation__admaforum

The True Value of Social Business is Still to be Unlocked

Realising the value of any business initiative – especially when it involves some form of … [Read More...]

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Data is Eating Marketing: Digital, Social and Mobile in 2015

Data. It’s out there. And there is plenty of it. We create data with every status update, photo … [Read More...]