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Do CMOs Like to Play the Field?

CMOs are a funny breed. They work with a constant tension – half living in the shadow of the former … [Read More...]

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Don’t Bore Your Audience: Use the Pixar Pitch

When I studied literature, I was fascinated by form. By the words. Arrangement. Layout. And … [Read More...]

BoilerRoom

Audience Disruption and Lessons from the Music Business – How to cultivate and amplify a fragmented audience

It doesn’t take a genius to know that the days of mass marketing are over. But it is taking some … [Read More...]