Influence: Be the First to Give

In the digital world we are fascinated by influence. We want to know who has influence and we want … [Read More...]


Disrupt Your Strategy – Planning for Audiences not Generations

I have never been a fan of demographic profiling. Sure, this information, at scale, can reveal … [Read More...]

2014-07-13 17.24.16

Challenges Facing the Digital Economy #SMWsyd

As part of the planning and advisory work that I am doing with Social Media Week, Sydney, we took a … [Read More...]